What does MetricSpot check?

Around 80 rules across ten modules: technical SEO, on-page, performance (Core Web Vitals via Google PageSpeed), AI-readability, content quality, social networks, accessibility, privacy and cookies, tech stack, and readability.

How is the score calculated?

A weighted blend: Technical 18%, On-page 13%, Performance 14%, AI-readability 14%, Content quality 10%, Social networks 10%, Accessibility 9%, Privacy 6%, Readability 4%, Tech stack 2%. Each module is severity-weighted internally (info/minor/major/critical = 1/2/4/8).

Can I run a full audit on the free plan?

Yes. The free plan includes 3 full audits per month with all ten modules. PDF reports on the free plan carry MetricSpot branding.

Does MetricSpot work for non-English sites?

Yes. The audit engine is language-agnostic; PDF reports render in six languages: English, Spanish, German, French, Italian, and Portuguese.

What MetricSpot checks

80+ rules across ten score modules. Scored, weighted, explained.

See plan limits and prices.

Technical SEO

✓HTTPS enforcement and HSTS
✓Canonical URL correctness across the site
✓robots.txt validity, conflict detection, AI-crawler allow/deny
✓sitemap.xml: index + child sitemaps, lastmod accuracy, submission
✓404 page presence and behavior
✓Mobile-friendly viewport, touch targets, font sizing
✓Hreflang tag completeness for multilingual sites
✓Structured data (JSON-LD): coverage and validity

On-page

✓Title tag length, keyword presence, brand suffix
✓Meta description length and CTA quality
✓H1 uniqueness and presence
✓Heading hierarchy (no skipped levels)
✓Image alt-text completeness
✓Internal vs external link ratio
✓Word count vs intent type
✓Page language declaration

Performance

✓LCP (Largest Contentful Paint), target < 2.5s
✓INP (Interaction to Next Paint), target < 200ms
✓CLS (Cumulative Layout Shift), target < 0.1
✓Mobile vs desktop scoring
✓TTFB and server response time
✓Render-blocking resource detection

AI-readability

✓JSON-LD schema coverage (Article, Product, FAQ, HowTo)
✓FAQ schema for question-format headings
✓llms.txt presence and completeness
✓Quotable answer-first content blocks
✓Citation density (links to primary sources)
✓Semantic HTML usage (article, section, header, nav)
✓Last-updated dates on content

Content quality

✓E-E-A-T signals: author bios, credentials, experience evidence
✓Search intent classification per page
✓Content depth vs top-ranking competitors
✓Internal linking topology and orphan detection
✓Anchor text variety
✓Comparison/listicle/guide formats per intent
✓Trust pages: about, contact, privacy, terms
✓URL slug hygiene and CTR-friendly titles

Social networks

✓Open Graph core tags (title, description, image, type)
✓Open Graph image present and reachable
✓Twitter Card type set to summary or summary_large_image
✓Profile link detection across Facebook, X, Instagram, LinkedIn, YouTube, TikTok, GitHub, Mastodon, Bluesky, Threads
✓Profile diversity across multiple platforms
✓Organization JSON-LD sameAs cross-checked against profile links
✓apple-touch-icon for iOS bookmarks
✓theme-color for mobile browser chrome
✓Web manifest for PWA installability

Accessibility

✓Lighthouse accessibility score from PageSpeed Insights
✓WCAG audit failure categories surfaced
✓HTML lang attribute set on the document
✓Image alt-text quality (rejects filename as alt)
✓Landmark regions (main, nav, header, footer)
✓Form labels (label / for / aria-label / aria-labelledby)
✓Link text descriptiveness (no "click here")
✓Tabindex hygiene (no positive tabindex)

Privacy and cookies

✓Privacy policy link detection in multiple languages
✓Third-party tracker count across ~25 known hosts
✓Cookie consent banner detection
✓Browser fingerprinting library detection
✓Cookie security flags (Secure, HttpOnly, SameSite)
✓Referrer-Policy response header

Tech stack

✓CMS detection (WordPress, Shopify, Wix, Webflow, Drupal, etc.)
✓Framework detection (Next.js, Astro, React, Vue, etc.)
✓Analytics platform (GA4, Plausible, Fathom, Hotjar, etc.)
✓Ad network presence
✓Payment processor (Stripe, PayPal, Klarna, etc.)
✓E-commerce platform (WooCommerce, Magento, BigCommerce)
✓CDN provider (Cloudflare, Fastly, Vercel, etc.)
✓Whether any web analytics is installed at all

Readability

✓Flesch-Kincaid grade level
✓Average sentence length
✓Long-sentence ratio (>25 words)
✓Passive-voice ratio
✓Paragraph length
✓Thin-content detection (<120 words)

FAQ

What does MetricSpot check?: Around 80 rules across ten modules: technical SEO, on-page, performance (Core Web Vitals via Google PageSpeed), AI-readability, content quality, social networks, accessibility, privacy and cookies, tech stack, and readability.
How is the score calculated?: A weighted blend: Technical 18%, On-page 13%, Performance 14%, AI-readability 14%, Content quality 10%, Social networks 10%, Accessibility 9%, Privacy 6%, Readability 4%, Tech stack 2%. Each module is severity-weighted internally (info/minor/major/critical = 1/2/4/8).
Can I run a full audit on the free plan?: Yes. The free plan includes 3 full audits per month with all ten modules. PDF reports on the free plan carry MetricSpot branding.
Does MetricSpot work for non-English sites?: Yes. The audit engine is language-agnostic; PDF reports render in six languages: English, Spanish, German, French, Italian, and Portuguese.

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